Landlords

Subletting in urban areas vs. the countryside – understanding the market differences

Renting out your accommodation is a smart way to make use of your property, but the rental market varies slightly depending on where the property is located. Major cities like Stockholm, Gothenburg, and Malmö offer a fast-paced and dynamic market, while renting in the countryside or smaller towns requires a different approach. Here, we’ll explore the differences and provide valuable tips to help you succeed, no matter where your property is located.

Urban areas: Fast-paced market with high demand

In Sweden’s major cities the demand for housing is often high, particularly in central locations or areas with excellent transportation options. This gives landlords an advantage as there is typically no shortage of potential tenants.

Tips for subletting in urban areas

1. Competitive pricing: While demand is high, setting a balanced rent will make your accommodation even more attractive. Compare your accommodation with similar listings in the area and make sure you have the right level of rent to attract tenants.
2. Quick communication: Prospective tenants in urban areas often expect swift responses. Be available to answer questions and schedule viewings promptly as the tenants often have several options to chose between.
3. Standout advertisements: Use professional photos and a clear, compelling description of your property. Highlight advantages like proximity to public transportation, shopping or parks.

Urban areas often attract students, expats and professionals. Offering furnished accommodations and flexible contracts can make your property more appealing to these groups.

The countryside: slower pace but stable market

In the countryside, the rental market is typically calmer and less competitive. However, finding the right tenant may take a little more time. The typical tenant here often looks for long-term housing and values the tranquility of rural life.

Tips for subletting in the countryside:

1. Emphasize the lifestyle: Highlight the peace, nature, and benefits of the area. Many tenants are drawn to these aspects as an escape from the stress of city living.
2. Leverage local channels: Use local platforms, social media, and bulletin boards to reach the right audience. 
3. Flexible move-in options: Potential tenants may need extra time to arrange their relocation, so offering flexible move-in dates can be a significant advantage.

Tailor your strategy

Whether your accommodation is in a bustling urban area or a serene rural location, the key to success lies in tailoring your strategy to fit the market. In urban areas, it’s about standing out from the competition, while in the countryside, it’s crucial to showcase the unique qualities of your property and its surroundings.

By understanding the market differences you can increase your chances of finding the perfect tenant, regardless of location. At Samtrygg, we provide support with everything from marketing to secure rental agreements, making the process smooth and hassle-free.