Landlords

Trends in Housing Rentals 2025

The private rental market is constantly evolving, and keeping up with the latest trends can make your rental experience both smoother and more successful. We’ve compiled a list of the most notable and relevant trends for the upcoming year to help you, as a landlord, succeed with your rental!

Increased demand for flexible terms

To stand out among the many available rentals, it’s advantageous to offer a degree of flexibility with certain terms. One major advantage that many tenants appreciate is flexibility in the rental period. This could range from adjusting the move-in date to offering an extension of the lease if the tenant is a good fit.

Samtrygg’s rental agreements are designed by legal experts, and your contact person can guide you on which aspects of the rental process can be made flexible to attract more potential tenants.

Focus on sustainability

Sustainability is becoming increasingly important for tenants. Homes that offer energy-efficient solutions like LED lighting, energy-saving appliances, and good insulation tend to attract more interest. If your property includes these features, make sure to highlight them in your listing to appeal to environmentally conscious tenants.

Digitalisation of the rental process

In today’s digital age, people are accustomed to handling various processes online. At Samtrygg, you can easily conduct virtual viewings for housing seekers who may be relocating from another city or country, ensuring you don’t miss out on potential tenants. Lease agreements can also be signed digitally, and you can rely on personalised service throughout the process.

Increased interest in furnished rentals

As more people have flexible lives, such as working in different cities, the demand for furnished homes is rising. Offering a furnished accommodation can attract groups like expats and young professionals starting new jobs in a new city. For added appeal, consider offering flexible furnishing options where tenants can choose between a furnished or unfurnished setup.

Emphasis on safety and communication

Clear communication and a sense of security are key factors in attracting tenants. Start by providing a detailed and transparent listing that informs potential renters about the accommodation’s features. Active and open communication with interested tenants builds a good relationship from the start and simplifies interactions throughout the rental period.

Work-friendly spaces

With the rise of remote work, the demand for homes with designated workspaces has increased. Having an extra room or a specific area suitable for work can make your property more appealing to tenants with flexible job arrangements. This doesn’t have to be complicated, perhaps you already have a desk or comfortable chair that could be used for this purpose.