Last updated: 27/10-2026

This is an English translation of Samtrygg AB’s privacy policy. You can read the Swedish version by switching the language on the website. The two versions are intended to have the same content. If they differ, the Swedish version applies.

Who is responsible for your data?

Samtrygg AB, company registration number 556876-2529, is the controller of your personal data. Address: Olof Palmes Gata 20B, 111 37 Stockholm, Sweden. Phone: +46 (0)10 884 80 00. Email: [email address].

What data do we process and where does it come from?

We process your name, your Swedish personal identity number, your contact details, payment information, photos of you and what you write in listings, search profiles and messages. We also process data from credit checks and technical data about how you use the website, such as your IP address and cookies.

The personal data that Samtrygg AB processes is collected directly from you when you become a user of Samtrygg AB. Samtrygg AB also collects information about you through your communication with Samtrygg AB, for example by email, in Samtrygg’s chat tool between landlords and tenants, through cookies on Samtrygg AB’s website, on social media, by text message and through recorded phone calls. When we carry out a credit check, we obtain information from credit reference agencies.

Why do we process your data?

Your personal data is only available to people who need it to perform their duties and administer the service you have requested. We process your data so that Samtrygg AB can provide the services you have requested, manage the customer relationship – including payments and customer service – send you relevant offers, develop our services and train our staff.

Samtrygg AB needs to process personal data to fulfil its obligations and exercise its rights under agreements, and to take steps at your request before or after an agreement is entered into, including when you request to use or receive additional services provided by Samtrygg AB’s partners. Some of your data is also required to meet our obligations under the Swedish Bookkeeping Act. For marketing purposes, Samtrygg AB has a legitimate interest in marketing and promoting its services. For training purposes, Samtrygg AB has a legitimate interest in training its staff.

We carry out a credit check on tenants so that we can offer renting without a deposit. This is necessary to enter into the agreement, and we have a legitimate interest in limiting the risk of unpaid rent. The credit assessment is made automatically when you provide your personal identity number and is then reviewed by a member of our staff, who can change the assessment based on additional information.

We record phone calls to document what has been said, ensure the quality of our service and train our staff. This is based on our legitimate interest.

We use AI to improve our services and customer service, review listings and detect fraud. This is based on our legitimate interest in offering a safe and efficient service, and is carried out in accordance with applicable data protection legislation and our security procedures.

With your consent, we also use cookies and your contact details to analyse how the website is used and to measure and tailor our advertising.

If you do not provide the personal data that Samtrygg AB requests, and that data is necessary to enter into an agreement, Samtrygg AB will unfortunately not be able to provide the agreement.

Ad measurement

To know which of our ads work, we measure what happens after someone clicks on an ad, for example whether they go on to use our services. If you have accepted marketing cookies, we therefore send your email address and phone number in encrypted form, so that the data is not sent in plain text, to our advertising partners, such as Google. You can change your choice at any time via Cookie settings at the bottom of the website.

How long do we keep your data?

We keep your data for as long as you have an account with us or an ongoing tenancy through Samtrygg, and thereafter for as long as necessary to handle any claims, follow up on agreements and market our services to you. Data required under the Swedish Bookkeeping Act is kept for up to eight years.

Who do we share your data with?

Samtrygg AB only shares your data outside the company when it is strictly necessary for the purposes above. The categories of recipients who may receive your data are Samtrygg AB’s partners providing additional services and partners within IT development, marketing, customer analysis, accounting and invoicing, and, if required, public authorities.

Data from cookies is shared with advertising platforms and providers of analytics tools. You can see which ones in Cookie settings on the website. For data collected through the advertising platforms’ tools on our website, we are joint controllers with the respective platform.

When a user enters into a tenancy agreement provided by Samtrygg AB, some of your personal data is shared with some of Samtrygg AB’s suppliers and partners so that payment, landlord insurance, home insurance, cleaning and estate agent comparison services can be provided. Samtrygg AB may also be required to share data with public authorities where required by law.

Some suppliers, such as Google and Meta, may transfer data to countries outside the EU/EEA. In such cases, safeguards such as the European Commission’s standard contractual clauses are used. Contact us if you would like to know more about these safeguards.

Cookies

Strictly necessary cookies are always used. We only use other cookies if you have accepted them, and you can change your choice at any time via Cookie settings.

Your rights

If your personal data is incorrect or incomplete, you have the right to request that it be corrected. In certain cases, you also have the right to request that your personal data be erased or that its use be restricted. You also have the right to certain information about the ongoing processing of your personal data and to access it. On request, you have the right to receive and transfer some of your personal data to another controller, where technically possible. You also have the right to object to the processing of your personal data for marketing purposes and to processing based on a balancing of interests. You can also withdraw any consent you have given at any time.

If you believe we have handled your personal data incorrectly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).